Gap is a pharmaceutical company and the only soft gel pill manufacturer in Greece. The logo inspires boldness and comfort, and serves as a reference point for the rest of the identity. Original, user-friendly pictograms for all GAP products were created to assist the consumer with identifying the various shapes and sizes of each pill the company offers. As a result, the three-dimensional logo stands out and works in balance with the easy-to-use labeling system. The company declares its exclusivity by all means.